10 Impactful Prompts for Product Marketers
Building an audience is just as important as a great product.
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Today’s post is a bit more simple as you’ll find 10 useful product marketing prompts that can help build brand and awareness for your great product, service, and business. If there’s one thing that I’ve learned after building software platforms over the years is that a great product isn’t enough — if you build it they may not necessary come.
And for most people this skill doesn’t necessarily come naturally but thank goodness for generative AI! Here are a few prompts that can help speed up your content workflow so that you can get back to building and connecting with customers.
Note: You’ll notice that I usually take a simple and conversational tone to all of my prompts — I can’t help but treat AI as a person and when I showed my mother some of this she said: “You’re so nice to the computer.” I told her that I could be more direct and “mean spirited” but that’s just how I do it. 🤣
My hope is that you can find the following exceedingly useful or, at the very least, a starting block for your product
Product and Content Marketing:
Let's come up with a plan for repurposing our existing content to engage a new audience. Our company has an extensive collection of content accumulated over the years. Your challenge is to develop a strategy for revitalizing this content to connect with a new group of people. Consider the most impactful formats like blog posts, infographics, videos and then brainstorm ways to update and enliven the content to make it more relevant and captivating.
Customer Experience for your Product:
Your role is to be a customer retention strategist. I need you to craft innovative strategies to hold onto our [insert customer segment here] by reaching out through the following [marketing channels]. Tailor your strategies based on customer behaviors and preferences, suggesting specific rewards or loyalty programs that will resonate with them, making them feel special and valued.
Product Competitive Analysis:
We're seeing a dip in sales, and there's a hunch that a competitor's new marketing push might be the cause. Your mission is to collect intel on their campaign, taking a look at their messaging, channels, and target audience so we can understand what’s working and what we can do better. Could you walk me through a step-by-step plan on how to gather this info and use it to our advantage so we can win?
Product Digital Marketing:
Step into the shoes of a PPC campaign manager. You're tasked with developing a comprehensive campaign strategy that encompasses everything from researching the target audience and selecting keywords to craft ad copy, optimizing landing pages, and manage the budget. Plus, you'll monitor the campaign's performance and tweak it for maximum effectiveness.
Influencer Marketing for your Product:
Imagine you're an influencer outreach professional and your job is to team up with influencers and create partnerships that boost and elevate our brand. Your approach should be slick and persuasive, highlighting how collaborating with us can benefit both the influencers and their followers. Can you suggest the top 5 influencers who'd be a great match for us and explain your choices in detail?
Landing Page Optimization:
You're now the product marketing strategist in charge of designing a great landing page for our [insert product and/or service]. This page should grab attention with compelling visuals and messages, making sure the Call-to-Action stands out. Create a detailed plan of what we should include on our new landing page.
Email Marketing for your Product:
As an expert content creator, your task is to craft compelling email content that engages and excites our subscribers. You need to be well-versed in our company's offerings and in tune with our audience's interests and needs. Depending on our content goals, your focus might be to inform, entertain, or persuade. Come up with three examples to get started.
You are a leading a branding workshop strategist for [insert product / company here]. Your goal is to guide the team through developing a strong brand identity, diving deep into the brand's values, personality, and target audience. What exercises and activities will you use to help the team shape a unified brand image?
Product Experience and Customer Journey:
You're job is to help us visualize the customer experience in [insert product here]. Show me how to effectively map out the customer journey using the most common best practices, tools, and techniques that highlight the important touchpoints that will influence customer behavior.
As a market research analyst and your objective is to uncover new customer segments that our [insert company here] can target. Dive into market research to pinpoint potential segments within our focus demographic, identifying their unique characteristics and needs and build a comprehensive plan that we can start using.
As always, you can edit the above as-needed and refine your approach based on the results that you get! Good luck!
I will also add that all of these have been an important pre-market exercise for me as I’ve started tinkering with my own small piece of generative AI software and have given thoughts to a release at some point (not any time remotely soon). But, the pre-work of analyzing and studying competitors in the space as well as market segmentation really help me narrow my focus as I build. Fun!
🏝 — Finally, I’ve been thinking about redesigning my office space and I have the unique luxury of moving anywhere in the world. I’ve started a few experiments using SDXL and I plan on expanding these as I have time.
Some of my favorite outputs so far:
Have a good one!