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RaaS is coming. I already see it in marketing. Guarantees like “you get 10 appointments, you get 50 clients, etc… or you don’t pay” folks seem tired of paying for empty guarantees, so they pay for results.

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I'm really interested in this as well! I recently updated my car insurance and they had a new option: Pay as you Go (or Pay as you Drive).... where you only pay for the miles that you drive. My premium went down like $60-70 a month!

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