Making Death Frictionless

On the small things that make things easy during hard times.

Hey friends,

One of the things that we kind of obsess over — outside things like “end of times” for each of us (how morbid) — is making things incredibly easy, in every single way.

Every function call that I’ve written, every piece of logic or workflow, and every piece of design has been meticulously reviewed. I mean, it’s my baby. So, of course.

Creating over 2,000 unit tests for instance is the level of obsession that I have about all of this. A “unit test” is effectively the smallest possible test of any given piece of code. So, in our situation, every single element has coverage.

Why does that make things frictionless for our customers? Because it makes everything simple. And simplicity is the foundation of what makes anything “lack friction” — the more complex a system is the more friction is created (and opportunities for things to break).

So, one of the applications to this frictionless stance is building user registration systems that are quick, easy, and familiar. This is why we have so many oAuth integrations as you can see above — it makes registration and logging in super easy.

This effort took time (well, not much time) but the results have been fantastic as most folks choose to use this form over basic email (or even text message authentication, which we have and is a great security feature).

We even have Web3-centric wallets for even more security and privacy. I personally like those a lot. The system we use has the highest levels of encryption available to mankind and even shows you your last login system for faster authentication:

This obsession is a driving force because death is very, very complex and complicated and emotional; you want to make systems surrounding this event as simple as possible.

For you and everyone else’s sake.

Chat soon,

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