It's Not What You Think

Or What Anyone Really Thinks for That Matter

Hey friends,

We aren’t really active on the socials except for Twitter and a number of obligatory networks so we can allow oAuth access (although we do have a formal LinkedIn page) and so our time is vastly concentrated on just making small updates and ensuring that our platform is as performant as possible.

I was tweeting the other day an image of our analytics and database and it’s honestly not that impressive and there’s not much usage, which is kind of the point.

Unlike other products where something like monthly active users might be important, those metrics are neither important nor exciting. The goal isn’t for a user to spend a lot of time on the site. Rather, just enough time to capture the important information and to add the right person as a trusted contact.

That’s it. Then, get back to living life which is kind of the point.

This tool and this business is not what most folks think but that’s a good thing because I don’t want most folks to think about it at all, ever. It’s so counter-intuitive that I love it.

Talk soon,

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